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Marketing & Social Research Foundation Course 2015  
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Course Information

The Market Research Society of Singapore (MRSS) is proud to announce the launch of MRSS Marketing and Social Research Foundations course 2015 (in collaboration with MRS UK), in Singapore, on October 1, 2015. Tailored for young striving professionals with less than two years of experience in the industry (client or agency side), the course aims to elevate research fundamentals and raise profile for global employability.

The Course Structure

The course is a single unit qualification, comprising of modules and an integrated assessment, as well as a final examiniation (conducted by the MRS UK). Upon completion participants will be issued the certification by MRS UK.

As part of the course, participant would need to:

1. Attend the classroom instruction sessions and participate in the practical exercises.
2. Complete an integrated assignment, requiring participants to prepare a brief and proposal for a research project. It would require knowledge integration across all course modules.
3. Attend refresher session prior to the MRS UK exam.
4. Successfully pass the written examination conducted in the last week of January 2016 by MRS UK.
The course will be conducted by John Smurthwaite and supported by the MRSS Training & Development team. For the first intake, Nielsen has generously offered its facilities and MRSS has gratefully accepted it.
The Training Modules
Module 1: Understanding Market Research
  • What is M.R all about and uses of M.R. 
  • When to choose between primary and secondary research
  • When to choose between qualitative and quantitative (5 case studies)
  • Custom vs. syndicated - types of custom and types of syndicated e.g. CP/Audits etc.
Module 2: Quantitative M.R Data Collection
  • When to use the different quantitative methods such as f/f, telephone/CATI, self-completion (CAWI, CAPI), panel diaries and observation (ethnography), the advantages and disadvantages of each design (5 case studies).
Module 3: Quantitative Data Design
  • U&A Studies – when to use/ why
  • Tracking Studies – when to use/why
  • Omnibus – when to use/ why
  • Ad Testing – when to use/ why
  • Product Testing – when to use/ why
  • Media Research methods 
  • (Case studies for each section above)

Module 4: Secondary Research

  • Secondary research is becoming more and more important as data is so readily available.  This section will use case studies to show what type of secondary research is available and when to use it instead of /complement qualitative or quantitative.
Module 5: Questionnaire Design
  • This module covers a practical training on how to design questionnaire both for traditional data collection and for online data collection (a number of practical exercises are implemented in this module).
Module 6: Sample Selection
  • This module covers the range of random (probability selection) and non-probability sample selection.
  • (A number of M.R projects are selected and candidates choose and explain what sample design should be used).
Module 7: Weighting Data
  • As a follow up to sample design this module shows how and why weighting is done.
  • (Again a number of practical examples using case studies are used.)
Module 8: Data Processing & analysis/Basic Statistics
  • An outline of how data is processed and analysed and the use of basic statistics in the process.
Module 9: Qualitative Research            
  • This module covers all aspects of qualitative research with many case studies. This module usually takes one full day but can be cut back as required.Module 10: Reporting and Presentation
  • How to structure a research report and present findings-looking for Insights.
Module 10: Taking a Brief and Making a Proposal
  • This shows what should be in a Brief from client and what should be included in the Proposal. This module will be held in conjunction with the Assignment process.

The Course Timelines

5 full sessions between 24 October 2015 - 12 December 2015

24 October 2015, Saturday : 9 am to 5 pm
31 October 2015, Saturday : 9 am to 5 pm
14 November 2015, Saturday : 9 am to 5 pm
28 November 2015, Saturday : 9 am to 5 pm
12 December 2015, Saturday : 9 am to 5 pm

Final MRS UK Exam tentatively scheduled on 27 January 2016

The Training Venue

The Nielsen Company (Singapore) Office 
47 Scotts Road, #13-00 Goldbell Towers, Singapore 228233

The Course Fees

A total SGD 1,500 per participant.This includes fee for all classroom sessions, course material preparation and distribution and payments that need to be made to the British Council / MRSS for the final exam

Registration is open from now till 20 Oct 2015. 
There are limited seats, please write to Ms. Lina Tan to register your interest.